Saturday, 19 November 2011

For me it’s always the Coca-Cola advert

With each and every holiday seeming to begin earlier and earlier, I often find that I am not always in the right “holiday” frame of mind for the beginning of the season’s festivities. This year seems no different. Just days after bonfire night – which granted I am willing to concede is not strictly speaking a holiday, but then neither in my mind is Halloween, yet hopefully you get my point. We are already being heavily confronted with Christmas.

The shops have out their decorations and lights, and it is difficult to turn around without seeing either an advent calendar or a selection box in the shops.

I have to say I am always a little surprised that this time of year is upon us yet again. It seems not so long ago that we still had light nights, and our Saturday evenings were not consumed with Strictly Come Dancing and the X-Factor.

Now I must hasten to add that I absolutely adore Christmas. I love the lead up, the hustle and bustle around the streets and shops, and I love all the wonderful food and the great excuse to put the diet on hold to the New Year. I even love the cold, I feel sure that winter will set in soon enough!

What I find hard though, is getting into that “Christmas” frame of mind, particularly when we are just half way through the month of November. It is too early to start my Christmas shopping - I’m more of a last minute person. So I sort of feel like I shouldn’t be excited yet, even though I know that once I am I will love every minute of it as always.

Starbucks has made its valiant attempt to knock me into the Christmas spirit with the emergence of its red cups and its syrup flavoured coffee’s of gingerbread and eggnog  - both very Christmassy, that will, once I am in the right frame of mood make me feel very festive indeed. Yet, I still find myself wanting to delay the season’s greetings, at least till say the 1st December?

Then, last night I heard it for the first time this year. Even before I looked up at the television screen, I knew what it was and felt childishly excited by the prospect of Christmas approaching. It was the one advertisement on television that puts me in the mood for Christmas instantly.

I am, of course, talking about the Coca-Cola advert. The one with the big red Coca-Cola lorry coming through a small town and lighting it up, while the song in the background chants; “The holidays are coming, the holidays are coming!” Then right at the very end you see Santa on the back of the magical town lighting-up lorry, smiling and drinking a bottle of Coca-Cola.

If you don’t know what I’m talking about then you need to look out for it, it’s brilliant and a sure fire way to put anyone in the festive mood. Although I’m not sure if it’s just my imagination, but I feel certain that in years gone by, the Coca-Cola drinking Santa used to wink?!? In this year’s rendition he doesn’t, but then what does it matter? The advert has done its job and I am feeling Christmassy, but then why wouldn’t I? “The holidays are coming!” 

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